THE “CLEVER” CASE STUDY: WRITING STORIES (1/3)

The unpackaged food store is about to open. Anna now feels well prepared for her task. She understands what makes SusTelling successful and what effects her contribution can have for her target audience. In planning her message, Anna first considers what exactly she wants to tell about the opening day and who she wants to reach. She also decides which characteristics of SusTelling she wants to include in her story and which effects she wants to achieve. With the help of step-by-step guidelines, she approaches the task of writing her own SusTelling story.

WHAT THE PROFESSIONALS SAY (2/3)

Listen to the interview excerpts from Torsten Schäfer and Heike Janßen. Both are professionally involved in storytelling. The answers to the questions can support you in the creative process.

Question 1: What do you think are the most important ingredients for a good story? 

Question 2. What is an example of particularly successful storytelling?

Question 3. Which methods help you to develop your stories?

Torsten Schäfer is a journalist, writer, and professor of journalism and text production at Darmstadt University of Applied Sciences. His work focuses on style and language, storytelling, environmental and European journalism, and media sustainability.

URL: http://dasumweltinstitut.de/dasumweltinstitut-torsten-schaefer

Heike Janßen is a journalist, writer, and trainer. Her work focuses on politics, sustainability, climate change, development aid, media and Africa.

URL: http://www.heike-janssen.de/