MODULE 1: WHAT IS SUSTELLING?

Here you’ll find more information about the challenges of communicating sustainability issues. An important task of sustainability communication is …

An important task of sustainability communication is …

… to make emerging knowledge from sustainability research available to the public so they (further) develop a sensitivity for social and ecological problems.

Sustainable development aims …

… to ensure that current and future generations can meet their needs without exceeding the ecological limits of the planet.

When we want to report on sustainability issues …

… we often face the problem that we are talking about challenges that lie on different scales of time and space. What we do today may have an impact on what happens in completely different places and in the future. In short, we are dealing with complex interactions that are not easy to communicate.

The interrelationships between levels and systems are …

… dynamic, and so the consequences of our current actions can only be estimated with uncertainty.

These dynamic and complex interrelationships …

… need to be communicated in an understandable way so that as many people as possible have the chance to understand them and to incorporate this knowledge into their decision-making processes.

What happens next?

Storytelling is often considered a way to meet these challenges in communicating sustainability issues. You will learn about the potential and possible drawbacks of storytelling in the next section.

Click “next”.