Introduction

INTRODUCTION TO THE ONLINE LEARNING UNIT

Module 1 - What is SusTelling?

THE “CLEVER” CASE STUDY: INTRODUCTION

THE “CLEVER” CASE STUDY: THE EDITOR’S DRAFT

THE ARTICLE

WHAT IS SUSTELLING?

THE FILM “RANG-TAN!”

EXTERNAL CHARACTERISTICS OF STORYTELLING

INTERNAL CHARACTERISTICS OF STORYTELLING

WHAT IS SUSTAINABILITY COMMUNICATION?

CHALLENGES IN SUSTAINABILITY COMMUNICATION

WHAT IS THE POTENTIAL OF SUSTELLING?

WHAT ARE THE DISADVANTAGES OF SUSTELLING?

Module 2 - How does SusTelling work?

THE “CLEVER” CASE STUDY: RESEARCH I 

SUSTELLING EXAMPLES

THE “CLEVER” CASE STUDY: RESEARCH II

SUSTELLING-EFFECTS

TASK

Module 3 - How can SusTelling be used?

THE “CLEVER” CASE STUDY: WRITING STORIES

A. REFLECTING ON YOUR OWN STANCE

B. DEFINE THE TARGET AUDIENCE

C. DETERMINE THE STORY’S EFFECTS

D. DEVELOP YOUR INITIAL STRUCTURE

E. SHAPING THE STORY

FINISHING THE STORY

MODULE 3: HOW CAN SUSTELLING BE USED?

 

C. DETERMINE THE STORY’S EFFECTS (1/2)

Guiding questions

  • What effects do I want to achieve? What do I want to achieve for the target audience?
  • Which effects might my narrative have that I want to avoid?
  • Which SusTelling characteristics do I want to use to achieve these effects?

Anna’s StrategY (2/2)

Anna already has an idea of how the story she wants to write should work. She meets with her business partners and friends Daniel and Sonja and tells them her ideas. She’s interested to see what they think. Anna pays close attention to how Daniel and Sonja react to the various elements and parts of the story. When do they seem curious and interested, at what points do their thoughts seem to wander, where do they express skepticism?

With this initial feedback and her ideas continuing to take shape in her head, Anna now retreats to her desk and considers how she wants to structure her story.

Helpful tips

Your communication goals will help you identify the effects you want to achieve.

Click “next” to see Step 4 of the guidelines.

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