MODULE 2: HOW DOES SUSTELLING WORK?

SusTelling examples (1/2)

SusTelling can be implemented in a variety of different communication channels. For example, in comics, podcasts, videos, and texts.

The articles always use similar internal and external characteristics of SusTelling to a greater or lesser extent. But, depending on the author, the target audience, the communication goal, and the topic, they can have very different effects. 

On the next page, you can have a look at the example video and get an idea of its design.

SusTelling Example (2/2)

Exercise

Look carefully at the following post and try to find the SusTelling characteristics from the first module in the post.

»There’s a Rang-tan in My Bedroom« (Originator: Mother advertising agency / Greenpeace e. V.; source: greenpeace.org; video: 01:30 minutes)

Answer sheet and sample solution

For the task (Slide 2) you can use the answer sheet for your notes. Afterwards, you can look at the sample solution and compare it with your notes.

Video Analysis
Exercise Sheet

Video Analysis
Sample Solution

How did the video you watched affect you?

Click “next” to learn more about the effects of SusTelling.