1.01 (English) – Sustelling Elearning

Anna reads through the local editor’s text again and thinks about what exactly bothers her and what she would like to do differently in her story. The first thing she notices is the matter-of-fact tone of the article and how full of information it is. She believes readers would learn about the store opening, but hardly anything about her initiative.

This would reach only a few people who weren’t already familiar with the concept. It would also make it difficult to motivate others to undertake similar projects. Anna realizes that the story she wants to write should achieve the following goals:

The story should interest people who know little about alternative forms of consumption.
People who are already interested in the topic should be motivated by this successful store opening to take part in similar projects.
The story should explain the concept of their initiative and its background in an understandable way.

What happens next?

Next you can read the press release of the local newspaper about the opening of the first unpackaged store of the “clever” initiative. And you’ll also learn why it’s not sus-telling.

Press “next”.

back next

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License