Introduction

INTRODUCTION TO THE ONLINE LEARNING UNIT

Module 1 - What is SusTelling?

THE “CLEVER” CASE STUDY: INTRODUCTION

THE “CLEVER” CASE STUDY: THE EDITOR’S DRAFT

THE ARTICLE

WHAT IS SUSTELLING?

THE FILM “RANG-TAN!”

EXTERNAL CHARACTERISTICS OF STORYTELLING

INTERNAL CHARACTERISTICS OF STORYTELLING

WHAT IS SUSTAINABILITY COMMUNICATION?

CHALLENGES IN SUSTAINABILITY COMMUNICATION

WHAT IS THE POTENTIAL OF SUSTELLING?

WHAT ARE THE DISADVANTAGES OF SUSTELLING?

Module 2 - How does SusTelling work?

THE “CLEVER” CASE STUDY: RESEARCH I 

SUSTELLING EXAMPLES

THE “CLEVER” CASE STUDY: RESEARCH II

SUSTELLING-EFFECTS

TASK

Module 3 - How can SusTelling be used?

THE “CLEVER” CASE STUDY: WRITING STORIES

A. REFLECTING ON YOUR OWN STANCE

B. DEFINE THE TARGET AUDIENCE

C. DETERMINE THE STORY’S EFFECTS

D. DEVELOP YOUR INITIAL STRUCTURE

E. SHAPING THE STORY

FINISHING THE STORY

MODULE 2: HOW DOES SUSTELLING WORK?

 

TASK (1/2)

On the next page you will find comments on the post. They address different effects. Think about which of the effect categories fits best to each comment.

Tip: The correct effect category is found on the back of each card.

 Video (2/2)

Name

»There’s a Rang-tan in My Bedroom«
Date 14.08.2018
Originator Mother advertising agency / Greenpeace e. V.
Quelle greenpeace.org
Link https://media.greenpeace.org/Detail/27MZIFJWY4WSN
Copyright Embedded Link

Helpful tips

Effect categories

Cognitive effects
Attitudinal effects
Emotional effects
Motivational effects
Behavioral effects
Physiological effects
Complex effects

Module 2 How Does SusTelling Work? ends with an analysis of the comments of the articles. 

In Module 3 – How Can SusTelling Be Used? – Anna finally wants to write her story. With the help of a step-by-step guide, you too will be able to write your own SusTelling story. Click “next” to get to the next module.

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