MODULE 3: HOW CAN SUSTELLING BE USED?

E. SHAPING THE STORY (1/3)

Guiding questions

  • How should the story begin, what should happen in the middle, and how does the story end? Do I work with “time jumps” such as flashbacks?
  • What stylistic devices support my plot?
  • What contextual information is important? What is unimportant?

Anna’s STORY: THE CORE (2/3)

Anna considers how the story should develop. She has read that connecting patterns in stories to our experiences are particularly good at sparking a person’s imagination. She is most familiar with the hero’s journey – a heroic character sets out to face a challenge, problem or adversary. Anna also understands that these storytelling patterns are often linked to very basic emotions such as love, hate, fear or courage. Another important note for her is that the greater and the more numerous the challenges, the more interesting the narrative plot can be. In her case, however, a simple variant will probably do for the time being. At least that’s what she thinks now!

task (3/3)

Learn more

Kent, M. L. (2015). The power of storytelling in public relations: Introducing the 20 master plots. Public Relations Review, 41(4), 480–489.

Recommendation

Under “Learn more” you find an essay that describes 20 master story plots that were used throughout history and moreover, rhetorical and persuasive design skills that are utilized to create compelling stories.

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